Building a powerful brand is a major part of creating a reputable, well recognised business. And when you are an automotive OEM, the need to form a powerful brand that stands out from the competition is paramount. Essentially, brand awareness is a key component of your ongoing success.
So, how do you achieve brand excellence in the automotive industry? In short, you need to shape the perception of your business with premium branding across an impactful product range. This could be anything from your exterior ornamentation to interior decorative detailing.
Your branding should look and feel more prestigious than your competitors – and if it doesn’t appear more luxurious, then it needs to cut through the crowd in another way.
What is a brand?
Many people still believe that a brand is just a logo; it’s so much more than that.
Your brand is your identity. It’s how you make people feel when they see something that you have created. It’s the emotions that they associate with you. The esteem they hold for you.
It isn’t just the name, design or symbols connected with your business: it’s something that lives in the mind of everyone who is connected with you, from the media, to your employees, investors and, of course, customers.
A brand is the way you are perceived, and there are countless elements that go into building this perception. Read our article ‘How can brand awareness boost brand equity and brand awareness’ to explore the idea of branding more and begin to unravel what it could mean for your unique business.
What is automotive brand excellence?
In a nutshell, automotive brand excellence is when you own a brand that immediately inspires your customers to soak up the desired reaction to your company. This could be anything from:
- Your level of quality
- The style
- Your credibility
- Your customer service
- Reliability within the product
- The worth (both financially and in emotional value)
The list could go on, and your desires will relate directly to your business and marketing strategy. However, your ultimate goal with automotive brand excellence should be to position yourself as the “go-to” brand in your space. Here are a few ways to achieve this goal.
What methods can you use to improve automotive brand perception?
Let’s face it – most automotive products are a serious financial asset. They are an investment; and so it stands to reason that you want to make your customers feel like they are making the right choice.
The key? Delivering visually enticing branding that will withstand the test of time.
Here at Diametric, we have over 35 years of experience producing the widest range of branding solutions in the UK for some of the prestigious automotive companies on the market. We understand that the way to improve and retain automotive brand perception is to ensure that premium quality, exceptional design and unbeatable durability are at the forefront of every product component.
Our approach is to support the entire vehicle, and we do this by supplying premium branded products for:
- Exterior ornamentation
- Interior branding
- Information label (such as safety & warning labels)
- Decorative trim
Let’s dig a little deeper into how these features can be strengthened to enhance brand equity.
Carbon fibre with electroform.
Electroform is an advanced exterior and interior branding solution that allows you to produce badges and nameplates in the finest detail, while maintaining an uncompromising level of durability.
This is the perfect choice when space is at a premium, as it allows a small badge to still maintain a high level of definition with an impressive finish.
Injection moulding with aluminium.
Injection moulding is used to create 3D visual solutions that leave an incredible impression with the customer. They add a touch of premium luxury to the vehicle while being extremely durable and versatile; this means they can be implemented in a diverse range of environments.
Car ornamentation is a brilliant way to embellish the appearance of your vehicle range. It’s a popular method of improving and styling the look of a car, and will also make your products more memorable for the public.
The decorative trim of a vehicle can impact the perceived value of the product tenfold. Luxury trim can demand a higher premium, while basic plastic trim may weaken the level of prestige associated with your brand.
Extremely durable and soft to the touch, Tufflex badges are an eye-catching way to maximise your brand perception. Tufflex badges are domed badges, and they are suitable both for interior and exterior use, without prohibitive setup costs.
Discover how Diametric can help you take your brand to the next level – get in touch with a member of our friendly team to find out more about our range of services.